Pioneering Leadership in Data Analytics at Close Brothers Premium Finance
As the Head of Analytics at Close Brothers Premium Finance, Viktor Kazinec plays a pivotal role leading the data science team and shaping the company's data-driven strategies and business insights. With a keen focus on harnessing the power of data to drive impactful decision-making, Viktor has successfully steered the team in their mission to deliver commercial value through data-driven initiatives through our data products Focus 360 and Foresight.
The Role in Focus
Viktor's role encompasses the utilisation of complex data analytics projects, leveraging cutting-edge tools and methodologies to extract actionable insights. This is closely aligned with Close Brothers Premium Finance's strategy of fostering long-term relationships with broker partners and delivering value-added services. With an industry landscape driven by high volumes - encompassing over 30 million cars and 5 million businesses in the UK alone - the need for data-driven insights has never been more critical.
By recognising the pivotal role of high-quality data products in gaining a competitive advantage in the market, Viktor's leadership underlines the strategic importance of data in achieving sustainable success.
Unveiling Triumphs
Viktor’s remarkable achievements at Close Brothers Premium Finance underline his ability in building and commercialising data products that yield substantial commercial advantages for valued broker partners. By leading the successful integration of predictive modelling and data analytics into business operations, Viktor has not only enhanced risk assessment but has also paved the way for the development of innovative data solutions that drive tangible business benefits. This strategic focus on data products not only propels Close Brothers Premium Finance partnerships to new heights but also provides their dedicated team with invaluable opportunities for continuous growth and skill development in a field they are passionate about.
Furthermore, Viktor's leadership and expertise were duly recognised with the prestigious Digital Experience Award in the Best Use of Data Analytics and Insight category, achieved in collaboration with broker partner, Brightside, in 2019.
Vision for the Future
In the coming year, Viktor is looking forward to implementing new data tools that will help brokers understand and use data more effectively. This will involve improving and using current data tools, Focus 360 and Foresight.
Empowering Insights with Focus 360
At the core of Close Brothers Premium Finance data analytics offering is Focus 360, an innovative analytics platform championed by Viktor. This tool arms brokers with real-time, customisable dashboards that distil complex data into actionable intelligence. Its key features include:
1.Provides Comprehensive Financial, Operational, and Regulatory Metrics: Focus 360 consolidates all essential metrics in a single platform for brokers. This empowers Sales Managers to conduct data-driven business reviews with broker teams. Sales Managers and brokers alike can analyse key areas, identify growth opportunities, and address areas for improvement collaboratively. Moreover, the Focus 360 dashboard is accessible to all Close Brothers Premium Finance brokers, regardless of the scale of business they conduct, whether it is £100k or £100m.
2.Offers In-Depth Peer and Market Benchmarking Insights: Brokers benefit from extensive benchmarking insights that shed light on their performance relative to peers and the market. For instance, a lower retention rate compared to competitors may prompt a broker to rethink their renewal process to improve retention levels. By providing these benchmarking insights, Focus 360 equips brokers with the knowledge needed to refine strategies and enhance competitiveness in the industry.
3.Continuous Expansion of Functionality Based on Broker Feedback: Focus 360 is continually evolving with additional features tailored to meet broker needs. Recent enhancements include the expansion of peer benchmarking functionalities to encompass gross rate benchmarking. This enhancement enables brokers to compare their gross rates against peers, ensuring competitive pricing strategies especially as interest rates are poised to decrease. Brokers are encouraged to reach out to their Sales Managers if they have specific functionality requests or suggestions for further improvements.
Viktor's leadership in harnessing Focus 360 exemplifies Close Brothers Premium Finance commitment to empowering informed decisions and new advancements in the insurance industry. If you would like to know more about Focus 360 and how it can unlock opportunities for you and your business, you can learn more here.
